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Google says the update will only affect pages that deliver the slowest experience to users and it will only affect a small percentage of queries. The search giant has been increasingly prioritizing page speed for some time. In February 2016, it began to highlight AMP sites (pages using its Accelerated Mobile Page technology to speed up mobile rendering) in search results, and then in April 2016 gave AMP pages a more prominent position in Google News . More recently, it began rolling out its new, mobile-first search index to a handful of sites to make good on its promise to shift its overall search index to favor the mobile version of the website over the desktop version. That change, in particular, is focused on forcing web publishers to ensure their mobile site has the same information as their desktop site something thats not always the case today. This Speed Update, however, is unrelated to whether the site contains the same info as desktop, nor is it related to any requirements surrounding AMP usage. Instead, its about the page performance in general, with the goal of offering mobile users a better overall experience when searching via mobile. Google is not offering a standalone tool for web publishers to help them get ready for this shift, but did point to a number of resources that can provide general insights about site performance. This includes the Chrome User Experience Report , which offers user experience metrics for popular web destinations; Lighthouse , an automated tool for auditing site performance and other web quality metrics; and PageSpeed Insights , which shows how well a page performs on the Chrome UX Report and makes suggestions about how performance can be improved.

For the original version including any supplementary images or video, visit https://techcrunch.com/2018/01/17/google-will-make-page-speed-a-factor-in-mobile-search-ranking-starting-in-july/

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